About Us


Originally located in Aberavon Shopping Centre, the shop moved to a dedicated premises on Station Road in Port Talbot in 2009. The business is now owned by Elsie Black and Daniel Tanner. Daniel is a magic enthusiast and has been since an early age. He has participated in, and won, a number of Junior Magic competitions. Although not a professional magician he still enjoys entertaining family and friends. Dan has lived and worked in Dubai and Australia. He is excited in becoming part of this thriving business.

Golden Wand Magic Shop in Port Talbot, South Wales

The shop has the proud distinction of being the only magic shop to be found anywhere in South Wales, and attracts both amateur and professional magicians and entertainers from all over the UK. The shop stocks a fantastic range of magic items for children, beginners, and professional stage magicians, from small individual magic tricks and illusions to dedicated magic sets and props. We also specialise in card tricks, coin tricks and close-up magic items, which we can happily demonstrate to you in the shop.

Beside our magic tricks and magic accessories, we also have various other items for entertainers, including puppets, juggling accessories, and dress-up items. All items are on display in the shop, so you can see for yourself the quality of our stock.

If you’re visiting or passing through the area, why not call in and see us? Everyone is welcome!

Where to Find Us


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