About Us


Golden Wand Magic Shop in Port Talbot, South Wales

Originally located in Aberavon Shopping Centre, the shop moved to a dedicated premises on Station Road in Port Talbot in 2009. The business is now run by Jordan Paterson. Jordan is a magician and children’s entertainer with a wealth of experience, including work at big corporate events in the local area for organisations such as Tesco and Aberavon Shopping Centre.

The shop has the proud distinction of being the only magic shop to be found anywhere in South Wales, and attracts both amateur and professional magicians and entertainers from all over the UK. The shop stocks a fantastic range of magic items for children, beginners, and professional stage magicians, from small individual magic tricks and illusions to dedicated magic sets and props. We also specialise in card tricks, coin tricks and close-up magic items, which we can happily demonstrate to you in the shop.

Beside our magic tricks and magic accessories, we also have various other items for entertainers, including puppets, juggling accessories, and dress-up items. All items are on display in the shop, so you can see for yourself the quality of our stock.

If you’re visiting or passing through the area, why not call in and see us? Everyone is welcome!


Jordan’s Profile
Jordan Paterson, Children's Entertainer

Jordan (also known by the stage name ‘JP’) has had a keen interest in magic from a young age and has carried his enthusiasm throughout his career in entertainment. He now specialises in magic shows, circus workshops, puppet shows, and much much more, including professional balloon modelling.

JP also provides a party package for both adults and children, which includes the magic show, a puppet show and circus workshop. Jordan’s balloon modelling has been an interest for him for the past few years and has resulted in lots of work at corporate events in and around the local area.

If you’d like to find out more about Jordan’s party services, you can either pop into the shop for a quick friendly chat, call him on 07875 079518, or email him at jordanpaterson1996@hotmail.co.uk.


Where to Find Us


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